Friday, April 17, 2009

Analysis of Research Study

Research study shows users’ behavior about how they elicit their preferences for either using the services of current cellular network or change for others. Research study shows this trend in manifold ways.

· It shows that most of the people left Analog Mobile Phone System (AMPS) or Time Division Multiple Access (TDMA) based cellular networks for Global System for Mobile Communication (GSM) based cellular networks. GSM based cellular network services are readily being accepted by the mobile phone users due to SIM technology.

· Most of the cell users are not attracted by the customized packages introduced by different cellular service providers, rather mostly purchase their connections because of their relatives in order to avail low call charges.

· Mobile users showed Instant Connectivity as their preferences at first priority. Similarly Low Call Rates at second priority, Voice Quality at 3rd priority, Accessibility at 4th, Low SMS Rates at 5th and Internet Connection at 6th priority.

· Though people will not leave their current connection for low call rates, but if they faced problems in other services like instant connectivity, voice quality and accessibility etc… they will probably tend to change their current connections for other cellular network services.


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