Significance of the Study
The research would be useful for Cellular Service Providers in manifold ways.
· To improve services standards with reasonable rates for users.
· To recover and improve competitive status in the market.
· To grab more market share swiftly in Cellular Network telecommunication sector.
· To aid in providing guidelines to Cellular Service Providers for improving their services.
· To improve services standards with reasonable rates for users.
· To recover and improve competitive status in the market.
· To grab more market share swiftly in Cellular Network telecommunication sector.
· To aid in providing guidelines to Cellular Service Providers for improving their services.
Purpose of Study
The purpose of the Research study is to find out reasons about users/consumers’ behaviors, that how they elicit their priority for using a cellular network connection and why, while using the current services, they deviate and change their idea for using new cellular network connection. The main objective of this research is to generate knowledge about users’ preferences for using particular cellular network services in Quetta city.
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