Friday, April 17, 2009

Research Methodology

Research Methodology
Cellular Services and Users
Preferences in Quetta city

To conduct Research that possibly will serve the desired purpose for the assignment would consist of all the inputs from mobile users using various Cellular Network Services in Quetta district. The research uses descriptive study, as it describes users/consumers’ behavior, with quantitative analysis having cross sectional study as the relationships between the variables are being determined. Research Project would show how users elicit their ideas and why change their behaviors for choosing a particular Cellular Network connection.
Sampling technique that would be used for this study is the non probability Quota sampling method as the chosen sample will represent different categories of people in the population of Quetta district. Both the primary and secondary sources of data collection are sound for such Research Project. Questionnaires would serve as primary source of data collection from the mobile users of Quetta district, face to face interview with respective zonal sales managers in Quetta district and thorough study of the pertinent literature would also be carried out.


No comments:

Post a Comment